About

Cheerful Shopping is an online dress store run by MEGAN FAYE WARD LLC in Little Rock, Arkansas, with 3 collections (Party & Holiday, Fall & Winter, Casual Everyday) that share one size run, S to 2XL, or US 4 to 22. Each dress page has a spec list and a body chart in inches. Stock sits with supply partners in China. They pack every order and settle the import duty before it ships, and USPS makes the delivery inside the US, so orders arrive 9 to 15 business days after purchase. Shipping is $5.95, or $0 from $55. Questions by email or phone get an answer within 12 hours on business days.

That paragraph is the whole business in 112 words. Below it, at more length: what is on the site, why the shop is built the way it is, with a note from the person who owns the company, how a dress gets from a partner's shelf to your door, and what happens when the range grows.

The shop: 30 dresses today, in 3 collections of 10

Party & Holiday holds the velvet, the sequins, the satin finish and the chiffon: 10 dresses for a December calendar. Fall & Winter holds the rib knits, the sweater dresses, the plaids, plus a hood and a turtleneck: 10 for cold mornings. Casual Everyday holds the shirt dresses, the T-shirt midis and the printed maxis: 10 for a weekday with nothing planned. No dress belongs to 2 collections, so the 3 pages add up to the site.

Sizes: S to 2XL on all 30, which is US 4 to 22

Every style, every colorway, 5 sizes. The chart on each page gives bust, waist, hips, in inches, for each of the 5 sizes, with a line on which way to go between 2 sizes and a note on the fit, and the 715 size-and-color variants on the site today all draw from that 1 chart. Choose by the numbers, not by the letter on the last dress you bought.

Each page: Specs, Sizing, Care, 1 fact per line

A product page here reads like the tag inside the dress. Specs names the fabric, the print, the neckline, the sleeve, the closure, the length, the colors, as the partner records them. Sizing is the chart. Care is the wash line, and the stitched-in label overrules it. A sentence of description opens the page, and then the lines take over.

Prices: $28.99 to $69.99, no former price beside any of them

The least expensive dress on the site today is $28.99 and the most expensive is $69.99. A price is a price: no former figure sits beside it, no sale runs without end, no clock counts down, and no counter claims a stock level we cannot see.

What Cheerful Shopping is not: 5 things

Not a fashion label: the dresses are chosen from partners' ranges, and the label inside is theirs. Not a warehouse in the United States: Little Rock answers, it does not stock. Not a tailor: nothing is made to measure or altered. Not a discount store: see the prices above. Not decorated: no award, no press quote, no celebrity, no review that a customer did not write.

The reason: 1 size run, 1 tag per dress, every cost in the open

A dress you like should not fail on 3 things that have nothing to do with the dress: a size list that stops short, a chart in a unit you do not measure in, and a cost that turns up after you have decided. This shop was set up to take those 3 away at once. Size first. 1 size run, S to 2XL, on every style listed. 1 chart, in inches, on each of the 30 pages, with the fabric, the print and the care line beside it, the way the tag inside the dress would carry them. Every cost on the checkout page before the payment button: shipping at $5.95 or $0, duty already paid, and the sales tax of the delivery state when there is 1. Party, fall and everyday are the 3 collections because a closet needs a dress for each of them, and 10 of each is what the shop can list and describe by hand today.

The structure: 1 company, its supply partners, 1 office

1 company. The merchant of record is MEGAN FAYE WARD LLC. It owns the site, takes the payment, answers the email and issues every refund. The dresses belong to supply partners in China until an order is paid; a partner then picks the size, packs it and books the carrier, import duty settled, and USPS carries it inside the United States. Little Rock is where the office sits and where returns are opened. No warehouse of our own. No shop floor. No other company in between.

What you can count on: 4 things, and where to check each

1 size run, S to 2XL, on every style: the size boxes on any dress page. Every cost shown before you pay: the cart and the checkout, where the shipping line reads $5.95 or $0 and no duty line exists, because the duty was paid. A dress page written like its tag: the Specs, Sizing and Care lines on any of the 30. A person who replies within 12 hours on business days: the hours in the footer, Monday to Friday, 7:00 AM to 6:00 PM (CT), and the message form.

From the owner

I run this company from Little Rock, and the shop is small enough that the same office reads every message, opens every returned parcel and fixes every wrong number. 3 things I hold to: the chart on a dress page is in inches and is the same chart on all 30, no charge exists that the checkout did not show you first, and a message waits no longer than 12 hours on a business day. If a dress misses its page, or a parcel misses its window, write to the address printed under the seller details and say so plainly. That is what the address is for.

Owner, MEGAN FAYE WARD LLC

The route: a partner's shelf in China to a doorstep in the 48 states

A dress waits with the supply partner that stocks it, in China, until someone orders it. Once ordered, the dress is pulled by that partner, checked and packed, with the import duty paid before the parcel flies, so nothing is billed when the parcel arrives. A tracked international line brings it into the United States and USPS finishes the trip, to a street address in the 48 contiguous states or in Washington, DC. Packing takes 2 to 4 business days and transit 7 to 11, which is the 9 to 15 printed on every dress page, with 1 tracking number from the first scan. The Shipping Policy follows the same trip with every case that can go wrong, and the Refund and Returns Policy costs out the way back.

The office: Little Rock, Arkansas, where the email is read

815 Reeder Rd is an office, and the returns come to it. The inbox, the phone line, the message form: all land there, on weekdays from 7:00 AM to 6:00 PM Central, and a reply goes out within 12 hours on business days. No dress is stored there, so nothing ships from Arkansas.

The delivery area: 48 states and Washington, DC

The state menu at checkout lists the 48 contiguous states and the District of Columbia, and stops there. Alaska, Hawaii, the territories from Puerto Rico outward, military addresses, every address abroad: outside the route for now, and a PO Box cannot receive this parcel either. When that changes, the menu changes first and this line the same day.

The door: open to new collections, on the terms the dresses already have

Today the catalog is dresses, all of it, and each page of the site was written with a dress in mind. As the shop grows, a new collection can join, more dresses or something else to wear, on 4 conditions: a supply partner who holds the item, pictures of the item in the shade that ships, a chart in inches, and the delivery numbers and the return window already printed here. No date is promised for that, and no teaser page goes up for an item that cannot yet be bought. The day the range changes, this page, the Terms of Service and the home page change with it, and a policy that says "dress" covers whatever is listed from its first day.

Seller details

Operated by: MEGAN FAYE WARD LLC, trading as Cheerful Shopping
Tax number (EIN): 99-4502541
Office and returns: 815 Reeder Rd, Little Rock, AR 72206, United States
Email: contact@cheerfulshopping.com
Phone: +1 (479) 502-9391
Message form: cheerfulshopping.com/pages/contact
Weekday hours: Monday to Friday, 7:00 AM to 6:00 PM (CT)
Replies: within 12 hours on business days